Should I hire the agency?
They're professionals. Real quality. But that's an investment of €150k or more. I've learned the hard way that they may be the right solution — for later. The idea must be proven first.
For first-time founders building before the big cheque.
We turn your idea into a real, working product — and you keep 100% of your company.
A guide who builds: senior product thinking and AI-driven building, for the length of a build, not the life of your company.
Tell us what you're buildingOnce I see an opportunity, it takes my sleep away. I start seeing it everywhere. "Yes! This is it." I'm ready, I'm committed — I just need help making it happen.
Are you experiencing this right now?
Then this page is for you.
My name is Hector. I'm a lifelong entrepreneur — six businesses over thirty years — and for almost a decade I've been sharing what I've learned with an audience of over 100,000 followers and 50 million views. I've lived this exact moment many times: the idea is clear, the fire won't go away, and execution is the dead end.
"The Lean Startup" made the process clear: before going big, prove the idea with real customers. Start small. Today founders call it the MVP.
And AI changed the economics completely. Starting has never been this cheap — or this fast.
Every instinct says: "I want in."
Then the frustration: watching weaker ideas launch and win — just because that founder could execute, and I couldn't.
When I started my first business, over thirty years ago, the business world was mostly physical. The shop. The manufacturing. Buying and selling. Hard, risky, expensive.
Today the world is racing toward digital. I can't code. Maybe you can't either. And here's what thirty years taught me:
It's not the idea. It's not your talent. It's not even your skills.
What we lack is help taking action — someone with experience, who understands our situation, and helps us cross the finish line. At a price we can actually afford.
I've needed that person more than once. I could never find them.
So we built AI LYFT.
Hector & Rui — founders, AI LYFT
Right now you're probably choosing between six bad options.
I've experienced all of them.
Hire a freelancer?
I've tried this path too. Cheaper, yes. But most freelancers bring building skill without business judgment. Like hiring the building crew without the architect — and a bad foundation is the most expensive fix of all.
You should find a co-founder.
The advice everyone gives. The reality: painfully slow, and a huge gamble. You wouldn't marry someone after a first date — don't give away half your company for it.
I'm smart. I'll do it myself.
The trap that always gets me: the endless loop of learning. More courses, more tools, nights and weekends. It feels like work — but nothing ships. And the world moves fast; by the time you've learned, you're late to market.
But with AI, building is like magic.
The newest trap. I've stood here myself: midnight, AI builder open, something on the screen that almost works. "AI can do this? And this? Imagine the possibilities." Meanwhile the AI keeps pleasing you, and you keep building in whatever direction the prompts take you. Speed isn't progress. And when it breaks, you don't know why.
What if I just wait?
And behind all five sits the sixth — the quietest risk of all: you keep waiting, and nothing happens. I've watched it happen to too many good founders.
The worst way to see your idea come true is watching someone else build it.
Good news: you don't need a co-founder. You don't need a freelancer. You don't need to do it yourself. You don't need a big budget. You need a guide — one who builds.
Every time I stood where you stand, that's what I wished existed. It didn't. So we built it. AI made the tools cheap. We bring the guidance and the building — for the length of a build, not the life of your company.
Keep 100% of your company.
Tell us what you're buildingHow it works.
Step one
The sprint.
A sprint is a short block of work with one job: decide what deserves to be built.
Fixed price. Fixed length. [CONFIRM PRICE AND LENGTH BEFORE PUBLISH.]
We test your idea against the real market, find the one workflow that proves it, and cut everything else.
- ✓A map of exactly what version one contains — and what it deliberately leaves out.
- ✓A clickable demo of the core flow.
- ✓A build plan with a fixed price attached.
All of it is yours. Use it with us, or with anyone else.
Step two
The build.
A fixed list of what we'll build, at a fixed price agreed before we start.
A small senior team building with AI — every line checked by senior engineers before it ships.
The finished product lives on your accounts, your code, your keys.
Sometimes the sprint says the idea isn't ready. We'll tell you, with reasons. That costs you a sprint, not a build. We'd rather lose a build than watch you spend your savings on an idea that isn't ready.
What you get
- ✓A working product real users can pay for.
- ✓Documentation a future developer can pick up and read.
- ✓A proper handover.
- ✓A set window for changes after delivery.
What you don't get
- ×Endless changes along the way.
- ×A mini-agency you pay every month.
- ×Someone to run your company for you.
We take on a small number of builds at a time. The sprint is how we decide together whether yours is one of them.
Where we learned this.
AI LYFT is two stories.
Mine: thirty years of starting and running real businesses — six of them — and living the exact problem on this page.
My partner Rui's: ten years as part of the team behind a top-tier product agency — the €150k+ kind. A hundred-plus products shipped. Two in three clients went on to raise funding.
That agency model works. It was built for complex products and big budgets — and it kept turning away founders who were earlier than that.
One of us has lived your problem. The other spent ten years solving it for people with ten times your budget.
AI finally made building cheap enough to put the two together.
None of this was possible three years ago. Now it is.
Who we've worked with lately.
An industry expert with a marketplace idea and no technical partner. Sprint, then a focused first build. [ONE REAL NUMBER — e.g. live with early users in X weeks.]
A service-business founder drowning in manual bookings. Sprint, demo, then a first product built around one core workflow. [ONE REAL NUMBER.]
A business owner close to their customers, with no tech team. Sprint first, build second, handover on their accounts. [ONE REAL NUMBER.]
Every product stands on a foundation. Whoever builds yours will make a hundred business decisions inside the code — decisions that determine whether your money comes back.
Who's making yours?
Questions founders actually ask.
First-time founders building before the big cheque: bootstrapped, angel-backed, or pre-seed. If you've already raised millions, you want the full-agency route — we can point you there.
The sprint is [PRICE]. The build has its own fixed price, agreed before it starts — the sprint sets it. No surprises after. You're not spending a fund's money — you're spending yours. We price like we know that.
The sprint: weeks, not months. The build: weeks, not quarters. No fake promises — the sprint ends with real dates for your build.
Yes. Code, accounts, and everything the sprint produces are yours from day one.
No. Your job is the problem and the customers. Ours is turning your idea into version one, and building it.
AI writes fast. Senior engineers check everything it writes before it ships. You get the speed without betting your product on a guess.
Yes, we'll sign one. And no. After thirty years and hundreds of ideas, we know the value was never the idea. It's your knowledge of the problem and your access to the customers. That's why we work with you instead of competing with you.
We'll say so in the sprint, with reasons — before a full build spends your money proving it. Killing an idea early hurts. Killing it after the build hurts much more.
Do — to test the idea. The gap shows up with real users, real data, and the hundred decisions between a demo and a product.
A proper handover, documentation, and — if you want — more building after that. The product is built so you're never stuck with us.
No. Your company stays 100% yours. That's the point.
The first time a stranger pays for something you made — there's no feeling like it.
I've felt it. I want you to feel it.
And one day after that, you send the link to everyone who said "nice idea, but…"
If you have an idea, real knowledge of the problem, and everyone keeps telling you you're not fundable enough to build it — tell us what you're building.
You write. We read every message ourselves. Honest reply within two working days.